What Is
Corporate Identity?
Corporate identity is the process of defining and reflecting a company's distinctive and memorable characteristics, as well as the qualities that differentiate it from others, and presenting its tangible personality.
In this sense, the concept of "Corporate Identity" includes a company's uniqueness, memorability, and image.
What Should Be Considered in
Corporate Identity?
A company’s name, logo, points of sale or service, vehicles (visual identity), and all promotional materials should maintain consistency in form, color, shape, design, and style.
These elements should be seamlessly integrated with other components of the identity (corporate identity structure). The perception created in society is successful to the extent that it best represents the work carried out.